Alexander Smith
Founder, Equity Marketing Strategies Inc.
Head of Market Research, Pinnacle Digest
Alexander Smith is the founder of Equity Marketing Strategies, a boutique content firm that helps public companies tell their story through powerful, investor-focused videos. With nearly two decades of experience in the small and micro-cap space, Alexander has worked with issuers across North America and abroad – crafting stories that cut through the noise and resonate with retail investors.
His journey began in Vancouver in the mid-2000s, where he quickly learned that most CEOs believe they’re sitting on the market’s best-kept secret. But the truth is, the market rarely listens to hype – it listens to credibility, vision, and clarity. Over the years, after sitting through hundreds of investor pitches and CEO presentations, Alexander developed a knack for identifying what makes a deal truly marketable—and how to bring that story to life through media.
Alexander’s expertise lies in communicating complex ideas through visually engaging, emotionally grounded content. From crawling through abandoned mines in Peru, filming deep inside Israeli tech-labs, to boarding jets bound for Japan or interviewing mining executives in remote Canadian camps, Alexander goes where the story is. And in every case, the goal is the same: bridge the gap between investor and opportunity.
Today, as Head of Market Research at Pinnacle Digest, Alexander hosts in-depth interviews and produces thought leadership content viewed by millions. His work focuses on macroeconomic trends, resource sector opportunities, and the bold early-stage companies shaping tomorrow’s markets. Alexander lives in Chilliwack, British Columbia, with his wife and three children. When he’s not producing documentaries or interviewing market strategists, he’s training for triathlons, exploring health and longevity frontiers, or getting lost in a good geopolitical rabbit hole.
Watch Alexander’s latest interviews on the Pinnacle Digest YouTube Channel.